How CORE4 Crafted Urban Empire's Million Dollar Marketing Strategy
The Results
+ $1M YOY Revenue
4x Higher ROAS
CORE4’s expertise in combining paid ads, organic content, and retargeting into a unified strategy was a game changer. They exceeded expectations by not only hitting every KPI, but helping us understand each KPI's financial impact to our bottom line which fundamentally changed how we approach marketing
⚠️ Why Their Strategy Wasn't Working ⚠️
Broad, One-Size-Fits-All Ad Campaigns – Their Google & Meta ads had generic messaging. They tried to send all their traffic to one page
Leads Were Slipping Through the Cracks – No-show appointments were killing their conversion rate and there was no system in place to recover lost leads
Cold Leads Were Being Forgotten – If a prospect didn’t book immediately, they were left in limbo without being targeted again. Without follow-ups, high-potential leads were lost.
Organic Content Wasn’t Driving Business – Their social media and organic content had zero strategy beyond posting. It had no real impact on demand generation or pipeline growth.
💡 How We Cut Costs & Increased Conversions 💡
Hyper-Segmented Ad Campaigns for Higher Engagement – We restructured campaigns into service-specific ad groups & optimized ad copy for search intent
Automated No-Show Recovery System – Missed appointments triggered automated follow-ups with social proof, testimonials, and reminders
12-Month Nurture Sequences That Revived Cold Leads – We created long-term email & SMS sequences which delivered educational content, promotions, and testimonials to re-engage leads
Content That Actually Drove Demand – We developed SEO-optimized blog content, lead magnets, and authority-driven social posts to increase organic reach, build trust, and drive inbound leads