How CORE4 Growth Rebuilt Royal Hospitality's Paid Search Strategy
The Results
131% More Leads
27% Less Adspend
CORE4 Growth brings a diverse range of skills and expertise to our marketing strategy that we couldn’t find elsewhere. Their team’s ability to create high-tech, affordable systems has transformed our PPC efficiency
⚠️ Why Their Strategy Wasn't Working ⚠️
Broad Match Keywords Were Draining Budget – Their ads were showing up for irrelevant searches which led to tons of clicks from the wrong audience
Ad Scheduling Was Off – A chunk of their budget was being spent on low-converting time slots. Their ads were running when their ideal customers weren’t even searching.
Low-Quality Leads Were Wasting Time – Many leads weren’t serious buyers which led to a clogged sales pipeline and wasted follow-ups
Unoptimized Landing Pages – Their landing pages weren’t SEO-optimized, had a low Google Quality Score, and suffered from poor conversion rates
💡 How We Cut Costs & Increased Conversions 💡
Overhauled Keyword Strategy for Precision Targeting – Removed broad-match terms, implemented negative keywords to block unqualified traffic, and optimized targeting
Optimized Ad Scheduling for Maximum Conversions – We analyzed past data to find peak-performing hours and adjusted bidding so they were only spending when conversions were highest.
Implemented a Lead Qualification System – We set up pre-qualification questions and dynamic lead scoring which let the business owner only follow up with serious prospects.
A/B Tested Landing Pages – Designed multiple high-converting landing pages, refining layouts, CTAs, and messaging to improve Quality Score, lower CPCs, and increase conversion rates.